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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 09/03/2022 13:49:02 • 282 Views
PENGARUH KUALITAS PRODUK , CITRA MEREK
DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE ALL STAR PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS ESA UNGGULCreated by :
Muhammad Faisal Fachruroji ( 20160101012 )
| Subject: | KUALITAS PRODUK
CITRA MEREK
PEMBELIAN SEPATU | | Alt. Subject : | PRODUCT QUALITY
BRAND IMAGE
PURCHASE OF SHOES | | Keyword: | Kualitas Produk
Citra Merek
Harga
Keputusan Pembelian |
Description:
Penelitian ini dilakukan dengan tujuan untuk mengetahui seberapa besar
pengaruh kualitas produk, citra merek, dan harga terhadap keputusan pembelian pada
sepatu Converse All Star pada mahasiswa/i Fakultas Ekonomi Universitas Esa Unggul.
Metode penelitian yang digunakan adalah metode analisis asosiatif, dan menggunakan
metode analisis regresi berganda. Data yang digunakan dalam penelitian ini adalah
data primer dan sekunder. Sampel pada penelitian ini berjumlah 120 konsumen
dengan teknik pengambilan sampel yaitu menggunakan Purposive Sampling. Hasil
dari penelitian ini menunjukkan bahwa secara parsial Kualitas Produk, Citra Merek
dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian Pada
Sepatu Converse All Star pada mahasiswa/I Fakultas Ekonomi Universitas Esa
Unggul.
| Contributor | : |
- Drs. SUGIYANTO, MM
| | Date Create | : | 09/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101012 | | Collection ID | : | 20160101012 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk--citra-merekdan-harga-terhadap-keputusan-pembelian-sepatu-converse-all-star-pada-mahasiswai-fakultas-ekonomi-universitas-esa-unggul-23822.html
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- UEU-Undergraduate-23822-ABSTRAK.Image.Marked.pdf - 542 KB
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